YouTube Top Creator Summit 2019

We invited YouTube’s top 100 Creators to The Williamsburg Hotel in Brooklyn, NY, for a 3-day summit where they could learn and connect together. We created an immersive experience where these guests could play an essential role in developing YouTube brand objectives and the future of content on the platform.

An open, honest, and informal approach to content allowed guests to engage in thoughtful dialogue with YouTube executives. The main stage hosted a series of inspiring speakers like Kris Jenner, and provided lessons in monetizing content and using the platform to enact positive change. Along with promoting conversation and building community, this multi-day summit didn’t forget the fun. Lively parties and offbeat experiences — such as a luxe wellness hour, a 70’s themed roller disco party, and a decked out filming suite — kept the Creators engaged and entertained.

We leaned into the culture and interests of our audience to create personalized experiences that celebrated the uniqueness of each Creator. Ultimately, the “Top Creator Summit” in NYC expanded to annual events in multiple cities to celebrate Creators across multiple verticals on the YouTube platform.

This event was designed and produced with MAS.