Google Launch Night In

Our couch and TV became our most dutiful companions during the pandemic, and for Google’s annual hardware launch, they continued to be just that. Press were invited to Launch Night In, where they received a personalized kit at their doorstep, filled with the essentials to snuggle up and watch the show.

Custom collateral encouraged press to throw on their comfy Google socks, grab the snacks picked just for them, and even turn their boxes into a couch caddy (directions provided), so they could enjoy the programming in comfort.

When the venue is your couch, you simply can’t go wrong.

This project was designed and produced with MAS.