Chase x Southwest Airlines Honeymoons for Heroes

In partnership with Brides.com, and with the help of FleishmanHillard Inc., Chase and Southwest Airlines set out to create unique backyard honeymoon experiences for five essential worker couples who postponed their wedding plans due to COVID-19.

They relied on MAS to design pop-up events that would closely mirror each couple’s original honeymoon plans. Each pop-up captured the individual couple and their unique love story. From enjoying a taste of Sonoma Valley to experiencing the great outdoors—glamping style, couples got to experience a special moment within the safety and convenience of their backyards. Each pop-up was photo-moment worthy, and a professional photographer joined the festivities and memorialized the experience.

The biggest surprise of the day was the announcement that each couple would receive 200,000 Southwest Rapid Rewards points via the Southwest Rapid Rewards Credit Card so they could travel in style during safer times.

This project was designed and produced with MAS.