AOL Access NewFront

For their Access Newfront, AOL took the party to the streets with a large-scale, multi-brand “choose your own adventure” block party, spanning four New York City blocks. Huffington Post, TechCrunch, Autoblog, Moviefone, NBA and NFL gave 3.600+ guests hands-on immersive brand experiences across 13 activations. From racing drones to learning how to DJ and immersive VR to spa experiences, there was plenty of brand-love to go around. Musical performances by Years and Years, Snoop Dogg, Wiz Khalifa and Demi Lovato punctuated the memorable night.

This event was designed and produced with FIRST Agency.