adidas Prophere Launch

In collaboration with adidas and Kamp Grizzly, we produced a free event in Bushwick, Brooklyn, to launch the new adidas Originals model, Prophere. 

Paper Work NYC made zines live that were inspired by the footwear and its brand creative. Signe Pierce created and installed a dystopian future tech installation. Live screen printing of exclusive Prophere designs and a CCTV selfie booth kept visitors entertained before Smookie Margiella and Flatbush Zombies took the stage for an energetic performance.

Media partner Hypebeast live-streamed the entire event, along with 2 other Prophere parties in European markets.

This event was designed and produced with Kamp Grizzly.